Reports have stated that Tesla is currently in talks with the music industry about creating its own streaming music service.
Sources within the music industry have stated that the carmaker has had talks with numerous major labels with regards to licensing a proprietary music service that would come bundled with its cars. Its cars are already equipped with high-tech dashboards and internet connectivity, but is seems the company want to take its tech savvy ideas to a whole new level.
However, labels don’t seem to be completely clear about the full scope of Tesla’s ambitions, although they believe that it is interested in offering multiple services, which influxes a Pandora-like web radio.
One of the main questions according to this though is, why doesn’t the car manufacturer just integrate existing services, such as Spotify and Apple music? Especially because they are already in dealership with Spotify in parts of the world.
A Tesla spokesperson has said, “We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose,”
“Our goal is to simply achieve maximum happiness for our customers.”
Although, if Tesla does want to provide music packages to its customers, surely labels would be happy to sell their stuff to the company according to their success? In January the company delivered over 100,000 cars, and has taken 400,000 pre-orders for the Model 3 which is due out this summer.
Of course, out of any streaming providers Spotify and Apple would be clear winners due to their success. Spotify has at least 50 million paying subscribers for its service, whilst Apple has 27 million. Speculators have voiced that it would make so much more sense for the company to partner with one of these streamers for this venture as they already have such a magnificent success rate.
What do you think? Should Tesla go it alone with this concept, or should it partner up with Spotify or Apple? Let us know what you think.